Nathaniel Cruz.

I’m Nathaniel Cruz—a filmmaker, product designer, creative director, entrepreneur, and the person behind Never In Lack. I work across film, design, and digital products, but the work begins with real life: the people I care about, the things I’m learning, and what I choose to make of them.

Never In Lack is my invitation to live with intention and be the real you. Film is one way I express that idea; design and the things I make are others. This is where I share that work and build a business that supports my creativity and my family.